I know you are changing your NEA to the music video but you might find these comments useful when rewriting your new one. You make interesting comments about representation and how you have used media language to create it. But you could better structure your statement with a sentence identifying the clear intention of your product to target an audience on behalf of an institution and then give more details about how you would do that. You need to identify the audience demographic. The brief says 16-25 AB. The brief also identifies the principal institution that will publish and distribute your product either Bauer for print or Universal for music video. What is digital convergence? Where a message or product is published across different media platforms with the purpose of better targeting, promoting, selling the product by a process of synergy reinforcing your intended message.
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ReplyDeleteI know you are changing your NEA to the music video but you might find these comments useful when rewriting your new one. You make interesting comments about representation and how you have used media language to create it. But you could better structure your statement with a sentence identifying the clear intention of your product to target an audience on behalf of an institution and then give more details about how you would do that. You need to identify the audience demographic. The brief says 16-25 AB. The brief also identifies the principal institution that will publish and distribute your product either Bauer for print or Universal for music video.
ReplyDeleteWhat is digital convergence? Where a message or product is published across different media platforms with the purpose of better targeting, promoting, selling the product by a process of synergy reinforcing your intended message.