Task 4

This is abuse advert

This advert is a campaign made by the company 'This is abuse.'

• Who are the audience? Who has made it and what is the purpose? What techniques are used and do these make us feel bound to agree?

This advert's primary audience is teenage boys and girls. We know this because they are the protagonists and the only characters in the advert. They use colloquial language like the words 'frigid' and 'mates.' This is because it makes the advert relatable and therefore realistic.

This advert is aimed at teenage girls so that they know when they are being abused and it is okay to say no. The video indicates that when we are in the situation we do not realise we are abused, hence why at 47 seconds we see an over the shoulder shot of the protagonist looking into the room through a window. We see on the screen the caption 'if you could see yourself, would you see abuse?' The uses of the pronouns 'you', and 'yourself' is a form of direct address not only so that we can picture ourselves in that situation and reflect on how we would react but how we would see the situation if we were watching someone else go through it. We get this from the word 'see.' We cannot see ourselves obviously but we can see others and very often if someone was going through what we were going through, we would be quick to spot the abuse. This therefore makes teenage girls think twice.

This advert is also aimed at teenage boys so that they know when they are abusing a girl. The fact that his girlfriend says 'no' multiple of times and he still insists is a form of harassment and we know this because of the repetition of the words 'no.' There is verbal abuse as well as physical abuse. He threatens to tell his friends that his girlfriend is 'frigid,' which is also relatable due to the colloquial language but can also be familiar to all audiences as a good reputation is something everyone likes to uphold.

This adverts secondary audience is any older catergory like parents or grandparents. This is as the girl refers to 'not knowing when her mum gets back.' This tells parents what may go on when they are not around at home and alerts them that when they are not home they should always call their kids to check on them.

The advert was made by the company 'ThisIsAbuse' to raise awareness that abuse can be verbal and physical through the conversation that is taking place. It is to alert teenagers in what abuse is and when one is being abused or abusing somebody.

Techniques

Colloquial language

Cliches- 'if you could see yourself'

Direct address

Be Food Smart- Change4Life Advert

. Can the government help to cultivate a change in lifestyle and eating habits?  What techniques are used and do these make us feel bound to agree.?

The main techniques used and which in turn can influence change are logistics or statistics. There are a lot of facts and children's everyday breakfast meals are converted into sugar cubes which is a wake up call for children mainly but also for parents. This is because children take in shocking information much more frequently and when they do take it in they share it with those around them quite quickly. It is said children eat 85 sugar cubes in a month for breakfast alone which shocks parents and kids as the sugar intake isn't something they are always looking out for. There is also form of punishment which scares kids for instance it says their diet can lead to harmful damage such as heart disease, cancer and type 2 diabetes. This is what scares younger kids as it wasn't seen as a reality before. It is said so they can start eating healthy before its too late. There are also scenes kids can relate to and are then educated about as it says many kids have their teeth taken out in hospital. This reassures them that sugar is already currently doing damage now. This is so that the children watching do not think the threats about long term illnesses in the future are over exaggerated as they can't see the effects of sugar into the future but they can see it's present effect on them.