Evaluation of cross platform advertising
Viral advertising
Strengths- everyone can relate to it, uses pathos, wide audience range
Potential problems- long, audiences may lose focus, views restricted to only people who have internet, expensive
Examples- Pepsi Max, Thai Life Insurance
Native advertising
Strengths-grasps audience as there is a storyline
Potential problems-people may not know how the product and storyline correlate
Examples- MTS India
Targeted advertising
Strengths- aimed at people's interests so the viewer is more likely to buy the product
Potential problems- invasion of privacy
Examples- Ads on snap; eg; music.
Shhoppables and Influencers
Strengths- a lot of people copy those who are recognised in media, gives the company a face
Potential problems-It is very expensive for advertising companies and when the celebrity isn't no longer as popular , less people buy the product
Examples- Pharell Williams and Adidas Superstars, Stormzy and Adidas, Rhianna and Puma
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