Protagonist- there is a wide aura of vanity. His hair is formed into a volcano meaning he feels hot,as if he is on fire. This implies that when he applies Old Spice he feels extra good looking and better about himself. It boosts his confidence. The fact that his head is in the clouds parallels to him being deluded by believing he is much more attractive by applying Old Spice. This can be seen as a mocking of other adverts. The way that traditional adverts portray that one will be so much better of by purchasing a single item. The direct address of the protagonist promotes that he is confident as he knows he looks and smells good, however it could also be portrayed as cockiness and an insult to the protagonist as he is made to look silly with the unrealistic looking volcano on his head.Old Spice is a cheap toiletry and doesn't perform the wonders he thinks it does. Again an insult to to other adverts which exaggerate the importance and impact there item will have on customers just to boost sales. His upper body is made into a beach in the Bahamas surrounding the sea. The Bahamas is a very hot and popular holiday destination with temperatures reaching a whopping 95.C. It is very attractive to travellers in the summer. This implies that the protagonist is very attractive and will attract many people in his direction when he applies Old Spice. There is a young woman sunbathing on him showing his good looks make females cling to him, they feel comfortable around him once he has sprayed Old Spice.
Finally, the tagline 'old spice Bahamas scent comes from an anti antiperspirant mine in the Bahamas. This fact has not been fact checked' is a final insult to deceiving advertisement. It is in fact a parodist advert. The ingredients are said to come from an artificial mine and are backed up with no evidence. It says that it is a 'fact' which hasn't been 'fact checked' which is a paradox to suggest that adverts are full of lies. It also implies that Old Spice is already such a well known product that it does not need no flowery lies to bring in customers. Customers already know well enough that the product is up to standard. This advert can therefore be seen as funny but stem from vanity, the company knows there product is good and will sell purely for it's realistic features.
Some intelligent analysis and you understand the humour in the advert. I would disagree that it's insulting- it is simply post-modern / self-referential. You could be more explicit about the post modern elements, and you could consider representations of masculinity more carefully. V
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