Henry Jenkins theory- textual poaching, People interpret media how they wish and share their views online.
Theory introduced 1992
Participatory culture- audiences are passive, they share what they have interest in
Web 2.0- the transgressed version of web where viewers have a say
Effects of fandom on transmedia learning are that fans can continue to share their views on minecraft and people can engage in learning more about minecraft
Fandom minecraft- youtube channels and merchandise.
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