Tuesday, 27 February 2018

film industry esq


The methods of production, distribution, and exhibition
Production is how you make the film, what you need in order to make it, you need personnel, crew, a cast, the money to make a film, how they get that money and what they spend it on like stars, story, effects and cast.
Distribution is the way that the film is put out there in terms of promotion and advertising, and how it's sold around the world and the big studios get an audience to come to the cinema and also consume the film in other ways
Exhibition is when the film is in the cinema, and life beyond the cinema, such as how the film can be consumed after the cinema like home viewing, VOD (video on demand), SVOD (Subscription Video on demand(Netflix, Amazon prime))
The conglomerates are the big companies that own smaller companies, The Big 6. This is the ownership within the film industry.
New technology used within the film industry is for viral marketing, via social media, such as youtube.

Explain the differences in production, distribution and exhibition between Snow White and The Seven Dwarfs and Black Panther (15 marks) (25 mins)

-2 and a half pages, when written by hand
STRUCTURE
-Intro- define key terms, explain case studies- indicate key differences (3 mins// 1/4 of a page?)
-Main body 1- Snow White and The Seven Dwarfs background in production, distribution, exhibition (7 mins) (3/4 of a page?) 
-Main body 2- Black Panther detailed examples (10 mins, comparison) (1 page?)
-Conclusion- Bring together and answer question (what main differences and similarities? Future question?) (5 mins, 1/2 a page?)
Disney teamed up with the RKO to distribute SWATSD asa they were not a distributing company back then, they risked everything, only exhibited in cinemas, lots of people went to watch it, and it was re-released about every 5 years as there were no home-video technology. Dubbed into, and animated, text on screen in different languages for wider audience.
Marvel, a disney company, produced the film. Live action rather than an animate, hand drawn, cartoon. Youtubers that promoted the film, teaser ads, linking up with BuzzFeed, VICE and Vox, using technology to their advantage. Exhibited in cinemas, very popular, not as popular as snow white and the seven dwarfs, the film will be released on Blu-Ray, SVOD, VOD, etc.
The main difference is the use of technology, the main similarity is that they're releasing the films globally, including licensed products, merch.

Tuesday, 20 February 2018

minecraft halfterm work

1- Cross platforming-this means that you’ll be able to play Minecraft on your PC with a friend playing on an Xbox, while your buddy joins in from their Android phone.

2- Better together update is so exciting as Microsoft is calling this the first time a game has offered cross-play across all these platforms, and with the addition of the Nintendo Switch to the mix, Minecraft could be one of the first true platform-agnostic titles, which is an incredible thing. (can run on any device).

3- There might be concerns about child protection as children can interact with anybody and everybody who has the game through cross-platforming which can introduce serial problems like grooming or cyber-bullying
.
4- Cross-platform gaming can only get bigger. As the game is now available on all devices(except sony) there will be more sales as more people have a compatible device. It also is exciting as anybody can play with whoever they wish regardless of what devices they both have. Pro- encourages more sales. Cons- can cause addiction to games which comes with health risks

Monday, 19 February 2018

BLACK PANTHER CASE STUDY

Black panther is out on Feb 16th (Previews 12th) you will study its production and marketing in a case study (approx 1000 words) on your blog.

Cover:

Production Companies
Marvel studios a subsidiary of the conglomerate Walt Disney
Casting- Who? Why? How much? What might it have been spent on?
Lupita Nyong'o. Michael B Jordan. Well known, credibility
Marketing Campaign- Tv? Outdoor? Using social media for viral marketing?
Licensed Products
limited edition shoes, marvel shirts
Brand Partnerships
Role of conglomerate in success (How Disney can use other assets to help)


Black Panther's production company is Marvel Studios- which is a subsidiary under the conglomerate The Walt Disney Company. The movie is deemed to be successful because it is produced under one of the worlds biggest character based entertainment companies.

Key characters in the movie consist of Michael B Jordan, Lupita Nyong'o and Daniel Kaluuya.
Daniel Kaluuya is a new success in the film industry in which he first gained international recognition after his starring in the horror film Get Out in 2017. Because of his recent success he is a new, fresh face who everyone is familiar with so he gives Black Panther a modern, current look to it. The movie therefore comes across as more appealing due to one of its credible stars, Kaluuya.
Lupita Nyong'o rose as a star when she was feautured in the film 12 Years a Slave in 2013. This too like Black Panther is wholly a black based movie and therefore she is now known for starring in black movies and being a very prominent black actress, something that the filming industry lacks.
Michael B Jordan is credible as he has been in the acting industry for a very long time - starting with the movie Black and White (1999) so he most definitely is sure of what he is doing as his great acting has come through experience.
Black Panther's budget was $200 million dollar which was largely spent on the set and casting. The Kingdom of Wakanda, where the superhero lead of Black Panther makes his home is a utopia. Dispensed in rich colours and African tradition, the fictional country is wealthy beyond measure, thanks to a supply of major Marvel mineral Vibranium, and has used its resources and technological advancements to craft spaceships, superconductors and skyscrapers as tall as your dreams. Due to the many credible and well-known cast members, the price for casting would have come to a substantial amount.
Black Panther relied on grass root events for marketing. When SuCh Charles, a singer from Denver saw the Black Panther trailer she was touched to organise an event which brought Denver's black community together. The screening she organised was just 1 of a 100 grass root events organised by black filmgoers for the opening of the historic film. New York recently created the #BlackPantherChallenge with the aim of raising $10,000 through a GoFundMe Page to benefit the boys and girls club of harlem. Within days, the goal had been surpassed raising more than $40,000 to send 200 kids to see the movie. There now have been over 200 campaigns to raise money for underprivileged black kids to watch the black dominated movie in theatres so that black culture can be celebrated and applauded in a way that is rarely seen.
Black Panther licensed products are to be released by companies such as Hasbro, LEGO, Funko and many more. There's also been a new comic book written by the author Ta-Nehisi Coates and was released April 6, and the superhero made its first cinematic debut in the film Captain America: Civil War which hit cinemas in May. This also acts as a form of advertising for the movie.
Marvel studios are unveiling a partnership with Lexus on its Black Panther with the automakers 2018 Lexus LC being featured in the film. The two companies kicked off the partnership with an invite-only party at San Diego Comic-Con with a performance from DJ Lulo Cafe. As you can see it can be called a 'partnership extravaganza.'
Because of Disney's authoritative and professional status, it is an asset to Black Panther and has contributed to a lot of its credibility.

Monday, 5 February 2018

MINECRAFT HW

Q1; Autistic children are attracted to minecraft because of the logic structure it consists and its sheer simplicity
Q2;Minecraft educational features are agriculture, geography and physics, as the visuals are very simple it may be tedious for more able students but autistic children may gain pleasure from it.
Q3; Copycat versions didn't take off like minecraft so were less popular in sales, they wer very open ended with no guidance and didn't tell anybody what to build.
Q4; Modding community-those who create new altered versions of minecraft
Q5; Minecraft collaborated with merchandise companies such as LEGO.