Early days: Creator of Minecraft- Marcus 'Notch' Persson built it all alone. Carl Manneh: managing director. Jenns Bergensten: games software developer. Minecraft is a sandbox game and was self-funded though many wanted to invest. The genre is not limited. Junkboy-art director. Launch date - 2009. Release date - 2011
Nov 2011 marks the minecraft release out of Beta. Follow the rise of minecraft from its humble beginnings as a one man experimental project to its overwhelming success in the gaming industry, gaining over $1 million in weekly sales with close to $0 spent on advertising. New ideas are now being added by co workers of Persson. They made a game they'd personally play themselves so it is easier to sell. Exploring round his countryside as a child inspired him to build minecraft.
Minecraft company-Mojang.
Won The Best Game of the Year in the Uk in 2011.
2nd most selling game of all time
Minecraft was sold to Microsoft. Microsoft were first to take up the minecraft offer. He became a billionaire after selling minecraft. Why he sold minecraft: to make new games, a lot of hate online about licence agreement (EULA) it was hard for consumers to get updates.
Conglomerate- large companies with many subsidiaries eg; Microsoft which is a vertically integrated company- (dealing with all aspects of production)
The players creations are minecrafts own marketing campaign. The gaming platform is agnostic- available on different platforms.
Explain the impact of digitally convergent media platforms on video game production, distribution and consumption. Refer to minecraft (15)
The term digital convergence means the ability to view the same multimedia content from different types devices.
Independent production, beta version release, made by prosumers- clay shirkey
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